Brand guidelines
The instrument
of fair judgment.
Pareeksa leads with one mark — a fountain-pen nib, the instrument of the examiner. This page is how to use it: the logo and its variants, clear space and sizing, colour, type and voice. Everything here is free to download and use when you represent Pareeksa.
The mark
A nib, not a checkmark
The symbol is a fountain-pen nib seen head-on — the tool a marker uses to make a judgment. It carries authority without cliché. It is bilaterally symmetric; the breather hole and slit are real negative space, never filled. We lead with the symbol; the wordmark joins it only when the name is needed.
Lockups
Mark plus wordmark
When the name is needed, pair the nib with the wordmark — "Pareeksa" set in Geist Semibold, tracking −0.02em, fixed case. The horizontal lockup is primary; the stacked lockup suits square and cover placements. The wordmark never appears without the symbol, and never leads it.
Clear space & sizing
Give it room
Keep a margin of clear space around the mark equal to the diameter of its breather hole. Don't crowd it with type, edges or other logos.
Clear space — at least one breather-hole diameter on every side.
Minimum size — symbol no smaller than 24px on screen (16px as a favicon); horizontal lockup ≥ 120px wide.
Misuse
Don't do these
Colour
One accent, used with restraint
Colour means status, action or a mark — never decoration. Institutional blue is the single accent. Marking red is reserved for a marker's annotations and appears nowhere in the interface.
Click a swatch to copy its hex.
Typography
One engineered family
Geist does the talking; Geist Mono carries every number. Monospace numerals are the precision signature — use them for scores, IDs, totals and timestamps. Build hierarchy with weight and size, never by mixing families.
Geist Sans
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
The exam, examined.
Geist Mono
01
0123456789 #&%@ tabular
+91 99990 26602
- Display 2.5
- Heading 2.0
- Title 1.5
- Lead 1.125
- Body 1.0
- Mono .875
Voice
Precise, calm, accountable
Write like serious infrastructure for high-stakes work. Say what a thing is, its status, and the next action. Short sentences, concrete nouns, active voice, exact numbers in mono. Reassure under stress — the system is on the user's side and their work is safe.
Avoid hype: no "seamless", "powerful", "revolutionary", "robust", "comprehensive". Lead with the point; close with what the reader can now do.
Downloads
Take what you need
Two bundles, free to use when representing Pareeksa. The logo pack has every variant in SVG, PNG and JPG plus the Geist fonts. The brand skill is an installable Claude skill that applies this identity automatically.
Press & brand enquiries
corp@For media, partnerships or anything about the brand, email us and we'll point you to the right person.